Clockwork – Agency Process Benchmarking Survey

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Welcome!

This is Clockwork – the agency process and operations benchmarking report.

If you complete this survey, we'll benchmark your business against other agencies. There are 16 questions, taking 5-10 minutes to complete.

The data you enter here will not be shared with anybody outside Agency Hackers and our sponsor Scoro. We will be releasing the results in January 2023.


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1
What's your email address 📩?
We will use this to send you the survey results
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2
What's your agency's name?
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3
What's your rough headcount?
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4
What does your agency do? (Select all that apply)
  • A Digital
  • B Full service / integrated
  • C Creative
  • D Branding
  • E Search / PPC / SEO
  • F Development
  • G Consultancy
  • H Film / Video / Animation
  • I PR
  • J Content
  • K Ecommerce
  • L Social media
  • M Research
  • N Digital products
  • O Other
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5
What's your rough revenue?
If you work in dollars or Euros, just answer as though we're working in that currency
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Now, some questions about your agency's operations
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7
If you could wave a magic wand 🪄 and improve anything about how your agency works – what would it be?
You can respond to this question with video, audio, or text.

🎤 If you tell us something interesting, we may be in touch to find out more – and see if you're interested in speaking at one of our events.

👍 We won't share anything without your permission.
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0:00/0:00
8
Who "owns" processes or operations in your agency?
  • A We have somebody in charge of it (e.g. Head of Operations / Operations Director)
  • B The leadership team are in charge of it
  • C Nobody is really in charge of it
  • D It's spread out between the team
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10
To what extent do you agree with this statement: "In my agency, we have one consistent way of doing things."
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11
What one thing☝️has made the biggest difference to your agency's productivity?
It could be a process, a tool, or it could be a decision you've made.

You can respond with 🎥video, 🎤audio, or 💬text.

👍 We won't share what you tell us with anybody outside of Agency Hackers or Scoro without getting your permission first.
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📐 Now, some metrics questions. Just skip any you don't know the answer to...
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13
What is your agency's utilisation rate? (Guess if you aren't sure.)
Utilisation rate is the amount of time your client-facing employees spend working on client-facing stuff vs the total amount of time they have to work.
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14
What is your target profit margin?
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15
Do you sell billable hours, do you price on value, or a mixture of the two?
  • A We sell mostly billable hours
  • B We price on value
  • C It's a mixture of the two
  • D Other
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16
How well are you meeting the profit margin target that you just gave us?
5 4 3 2 1
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17
How big a problem do you feel over-servicing is in your agency?
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18
Could you explain your answer to the overservicing question?
For example – do you feel you have good visibility over this?

You can respond with video, audio, or text.

🎤 We may be in touch to find out more, and see if you're interested in speaking at one of our events.

👍 We won't share what you tell us with anybody outside of Agency Hackers or Scoro without getting your permission first.
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23
How do you document your processes?
Please could you describe your overall approach to creating and managing your agency's processes?

If you say something interesting here, we may be in touch to ask about using your input at an event or in some content.

(Don't worry, we won't use anything without your permission – and you will have a chance to re-record or edit / polish it further.)
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