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The Survey of PPC Agencies 2023

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Respondent questions
First, a few questions about your agency.
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2
What's your email address?
We'll use this to send you the survey results, and invite you to a results webinar
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3
Location – where is your agency based?
Tell us where most of your team are. If you're remote, put that.
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4
What is your revenue?
Just give us a rough figure. Remember, we don't share this anybody – it's just so we can "slice and dice" the responses.
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5
Headcount
How many people are on your team, roughly?
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6
Specialism (if any)
Tell us if you have a particular niche or sector specialism
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7
Years in business
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8
Role
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Client questions
Now, we have some questions about your clients
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10
Media mix: how is your ad spend split?
1 (lowest) 2 3 4 5 (highest)
Google
1 (lowest)
2
3
4
5 (highest)
Facebook
1 (lowest)
2
3
4
5 (highest)
Microsoft Advertising
1 (lowest)
2
3
4
5 (highest)
TikTok
1 (lowest)
2
3
4
5 (highest)
Amazon
1 (lowest)
2
3
4
5 (highest)
Pinterest
1 (lowest)
2
3
4
5 (highest)
LinkedIn
1 (lowest)
2
3
4
5 (highest)
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12
What is your typical client’s average monthly spend on PPC campaigns?
Just estimate. You can type in some context if it helps.
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12
How many clients does your agency currently manage PPC campaigns for?
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14
Are you finding it harder to demonstrate value to clients?
If "yes", what are you doing about it?
If "no", why not?

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15
What are some characteristics of your most favourite clients?
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16
And what are some characteristics of your least favourite clients?
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16
How do you communicate and report PPC campaign progress and performance to clients?
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18
How do you price?
  • A Performance-based
  • B Flat fee + percentage of spend
  • C Based on a percentage of spend under management
  • D Flat fee based on other variables
  • E It's fully custom for each client
  • F Flat fee based on the monthly spend range (tiered model)
  • G Based on billable hours
  • H Other
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19
What are you measured on as an agency?
  • A ROAS
  • B Revenue
  • C CPA
  • D Leads
  • E Profit
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20
What is the average length of time that a client works with your agency for?
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20
How many PPC campaigns does your agency manage on average per month?
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21
How many team members does your agency currently have dedicated to PPC management and optimisation?
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23
What are your favourite parts of your job?
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Leaders questions
Our final section. We have a few questions about you as a leader.
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24
What parts of your job are the most frustrating?
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25
How positive do you feel about the future of your business?
  • 0
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
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27
What are you most excited about at the moment?
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28
Are you currently using AI in your business, or exploring how to use it?
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28
If you could wave a magic wand and improve one thing about your agency, what would it be?
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29
What do you feel your agency does well?
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30
What do you feel your agency needs to improve at?
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Thank you for your time for completing our survey

We'll be in touch with the results and a link to the results webinar closer to the time.
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